Throughout the whole process of creating our ancillary we tried to make relevant links to our music video. The first of the ancillary texts that were completed was the digipak; something that we thought was the most important to link to the music video. After completing lyrical analysis of the track ‘Fate’, we decided that we wanted to focus on the subject of suicide for the video. In the music video we featured a tree and a noose, which was the main prop in the narrative of the music video. The whole video revolved around the idea that the character was considering suicide so we thought it was an important part to feature in the digipak design. There is a big contrast in the digipak between the inside and outside, the outside being a busy image along with the text, and the inside being rather minimalistic. The photo shoot that was done for the front and back of the digipak was taken at the same time as the recording of the video, so there was no need to try and recreate the scene again. Upon some initial designs of the digipak with the use of a sourced image from Google, we wanted to create photos that followed the same compositional strategy. The digipak design was made black and white as we felt the music video covered a downbeat subject, so the use of colour for the digipak would be too contrasting to the video. Along the top and the bottom of the front/back of the digipak we added a border, which gave the effect that the page was torn. Although this is not a direct link to the music video, we did burn a newspaper, which I will go into further details about later in the answer to this question. The inside of the digipak was burned paper, which linked directly to the scene in the music video where our character burns the newspaper. We felt that the digipak needed to have a personal approach because the music video was very personal too. The lyrics to the song allow for the audience to have many different interpretations and they can relate to the song in their own way. We wanted to follow through with this personal idea throughout both the digipak design and the album advert. In both of the ancillary texts we used the font ‘Chalkduster’ in Photoshop CS5, our reason being the cursive style which was much more personal than a more professional looking font.
The advert for the album followed the same theme as the digipak and we made references to the music video within the design. One of the main shots in our music video was the close up, slow motion of the burning of the newspaper. We incorporated this into the album advert in a way that was subtle, but those who have watched the music video could make the link. The colour, or lack of, throughout the album advert and the digipak was kept consistent because of the tone of the music video, but also because the black and white album cover preview on the album advert would have been too contrasting if the advert was left in colour. A separate photo shoot was carried out for the album advert, as we wanted to capture the performers, Mat and Doug in a different environment. This photo shoot was conducted in the studio, as we were able to capture well-lit photographs with the studio lighting and white back wall. Both of the performers were dressed in a similar way to the music video because there needed to be a consistent appearance throughout the texts and the video. Both the album advert and the digipak design had social media icons to show that the band is reachable across Twitter, Instagram and Youtube. We felt that this was an important feature across both texts because social media networks are often the main form of advertising for the bands.
Along side one another the music video, digipak and album advert all link together, mainly as a result of the colour and aesthetics of the burned paper. The inside of the digipak design and the album advert have been kept minimalistic and both texts have a consistent black and white theme. Photographs have been used to make direct links between he text and the video, these being of the performers and the tree scene with the noose.
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