Monday, 16 September 2013

Hey Baby Music Video Analysis




This video has intertextual reference from both the Hangover and Dude? Where’s my Car? This music video in full with the credits is 8 minutes and 24 seconds long, it is a mini film for a music video and I think that it work well with the narrative of this video. The lyrics of this music video have nothing to do with the narrative in this song and therefore it is very contradictory. The thing that I like must about this video is that every band member is a character and I think that this makes this video unique, because it also doesn’t feature a live band performance like most rock music videos. A summary of this music video is that they’ve all woken up after a crazy bachelor party, to find that two of the members have switched phones, which leads to people getting confused. Other members get mobbed by other people who where involved in that night, and the last member seems to finds himself with a waitress that it triple his age. The whole way through they all talk about Beau getting married, this is why they have threw this party, however out of character Beau was actually getting married in real life.

Shot 1 is the main opening sequence that features the ‘setting the scene’ zooming in to the setting, establishing and mechanical shots are used here of the house then there is the first real bit of dialogue. Here they talk about the night that they have just had and discuss that they want pancakes. The costumes here are casual, like they have slept in their clothes. When the frame first opens we see Jared hang some devil horns on the side of the chair, this prop represents that they have had a ‘wild’ night. The use of mise en scene here is clever as the room is in a mess, a typical setting when waking up after a party. The lighting here is bright at the back and darker at the front, this has been put in place to show the mess that has happened, the lighting could also represent the bright shining morning in America.

In shot 2, Eric realizes that the note that was written on him is the same handwriting on his bill for his pancakes. This is when the alarm bells ring, his memory comes back, and he then knows that this is the woman that was at the party the night before. This is a highlight frame in this video as it brings everything back in, until this shot everything is all over the place and it is considerably harder to understand, everything now ‘clicks into place’ and you suddenly understand the video in more detail. The focus in this frame is on the note and you can see that the pancakes are in shallow focus here; this is because the director wants all of the attention on the note.

 Shot 3 is when Beau and Mike think that there is someone in the boot of their car, who they have obviously forgotten about. This is a naked dwarf. This shot shows the seriousness of forgetting things during a night like this. They use effects to blank out the naked dwarf, so that this video would get more airplay on TV and music channels. They make the dwarf very pixelated so that you cannot fully see him. After this screenshot there is an extreme close-up of the members face so that you can see the shock on their faces to find this person. The costumes of the members here are very casual, and I think that it would be the stereotypical thing that they would wear on an everyday basis; these are things like t-shirt, jeans etc. They use a longer shot when Beau and Mike are opening the boot of their car so that the audience can see exactly were the person is going to jump out from.

Shot 4 is basically the same as shot 3, but this happens to different members and a different attacker, in this case it’s a hard tattooed man. There is no significance to this attack as there was no significance to the one before, I think that it’s just something that has been filmed and edited in, to show how drunk they must have been to not remember any of the events and who these people are. I have screen grabbed the best frame and camera angle in the whole video, as it shows the terror on both Matt and Jared’s face and their attacker, as opposed to Beau and Mikes attacker in shot 4. I think that the vehicle that they have chosen to use for this video is supposed to make Matt and Jared look bigger and able to stand up to their attacker more than the other pair. From a big red road trucker, to a black sporty convertible can signify the difference in personalities and strength, as it is clearly obvious that red trucker is heftier and heavier so they have more of a chance in getting away.

 Shot 5 shows Beau and Mike being chased by the dwarf back to the house, so they haven’t actually travelled anywhere as they go from the house to the car and then chased back to the house. This part of the video is a long shot of the stairs leading up to the house, so you can see every character that has gone inside ready for the next part of the music video. From Shot 5 to 6 is a match on action, where we see them all going inside, we then see them from the inside coming in. I think that this is important as you can see even more clearly how the next frames events are going to plan out. Here we see the characters that have entered the house being silenced by the supposed groom. Here there is a Non-Diegetic sound of Evelyn (Beau’s ‘bride’) with some other bloke, this is the decider to whether Beau is going to marry her or not. In this shot, all the audience can see in the front door, although it does look coincidently cleaner than when the video first began. When the other characters are being silenced even the background music stops, there is a sudden pause in all sound, I think that this has been put here to get a bigger impact from the audience.

 When first watching this video shot 7 makes the whole audience shout at their screens, because it shows all of the members expect one in wedding tux’s. This is a wider shot so the director can get every member/character in the frame. The costume in this next continuity sequence is really important as without them you couldn’t make out what was actually going to happen, especially if they were still in their stereotypical jeans and t-shirt. After this, we see Matt giving Beau a pep talk so the audience does think that he is still getting married. I think that this has been included to give the audience the shock-factor. After every viewer has been frustrated with Beau for considering to marry Evelyn after what she did, there’s a very short blinker were Beau and Eric fist punch. This is very short frame, so that when the audience sees the waitress coming down the aisle they think that she’s marrying Beau, which is not the case and it makes the audience pay more attention the second time watching. So shot 8 is a long shot of the nameless waitress, who is marrying someone undoubtedly younger than herself. This is a long shot of her so that the audience can fully see her image/costume (the long wedding gown) and more importantly her age. The setting of this ‘wedding’ is more important as you can see that it’s been a quick arrangement due to the shabby setting and performance of the waitress herself. Everything is in focus here and I think they didn’t want the audience to miss out on any of the props that have been on-purposely put on the set for effect.

Shots 7, 8 and 9 all are continuous as there is no break in the scenes etc. They all run along from each other. The last shot that we see in my nine-frame analysis is the evident pictures on Jared’s phone that he finds throughout the wedding ceremony. This is a montage of images taken at the party, to accompany the montage the rest of the song in the background. This music video hasn’t actually showcased the song fully as there is beaks in-between for dialogue, I think that this video needed the montage and music together because there’s no actual acting taking place here and it’s just music, so I think that this makes the audience pay more attention to the music instead of the narrative. The pictures are being flicked across in time with the music, so the photos are changing on the beat of the song. These photos have been staged on purpose for this music video and are made to look like they are all drunk and having fun. This is where all of the members see what they actually done in this party. These images that are shown here clear everything up for the audience, it is a ‘tie-up all of the loose ends’ scene.



The picture to the above of this is the director; he was included in this video as a cue for the cameras to start recording and the members to walk out of the café. I got these images from the bonus video that is titled ‘The Making Of Hey Baby…’ This video goes into more depth of the thought process of this music video; there is a short clip of the director’s opinions in the embedded video. The director is Chris Marras Piliero, he also directed video’s for The Wanted & The Black Keys.

Below to the left is a clip from Behind the Scenes, And to the right it the official music video.


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