There are lyrics in this song
talking about blood and fighting, so this should make the audience think that
this is a rock genre that is because these things are all conventions of a rock
genre. Although this song and music
video do come under the rock genre, the audience would expect to see explicit
language, but there is none, not even in other songs. This is because this band
thinks that they can get a message across, without having to swear. The song
lyrics match up to the music video, as they are in preparation for a fight.
Although most of the scenes are of live performance, the audience can still
understand what is planning on happening. At the beginning of the music video
we see a stampede coming to wards the camera, these fit with the lyrics ‘so
welcome to our fight’ as they are joining people later on in the music video.
Narrative
Later on, we see three band
members putting a bag of what could be weapons into the boot of his car. Two
other members look at each other in disappointment, this scene is shown along
with the lyrics ‘and now we’ve come to
far, to give it all away’. Because these member look at each other, I think
this lyric means that their better than to fight. Although, the last member in
this scene is strong and believes that they could win.
Another part in the music
video is that a bunch of people are all together and they receive a note, we
don’t see a close-up of this note, so the audience is unable to read it, but
the lyrics at this point are ‘Tell our
enemies we’re ready for the war’. These lyrics tie in with the music video
at this point, and everything becomes clear. Because the lyrics are there, the
audience assume that it’s a note telling them that their ready. It then repeats
these lyrics again later in the video, were the crowds are together. This makes
everything become clear, even if you didn’t know the lyrics.
Other than the lyrics I don’t
think that many others match up to what the video is describing. This makes the
rest this video contradictory. This doesn’t make it a ad video, but sometimes
spontaneous videos are the best, those videos where nothing matches, so this
then makes you think harder than usual.
Editing
The editing in this music
video is very fast and do therefore has a fast pace of editing. Some scenes are
dark. It goes from dark to light, just like morning to night, this gives away
that this is a elliptical edit and shows that it hasn’t been filmed
continuously, but instead it’s been filmed t different points in the day.
Shots and Framing
There are a lot of meat shots
in this music video. I think that this is to try and make the audience aware of
whom the band members are, because if you’ve never watched any of their music
video’s before you may get confused with the other band members. When showing
the meat shots, these are all portrayed as wide frames; these show the entire
band member’s all at one time, this may be easier for the audience to
understand also. We see a lot of establishing shots of the setting in this
video. Although, in any other music video this would be good, but in this case
there I no need for this frame, as the setting isn’t that interesting.
Mise en Scene
This music video is set in
what looks like at the bottom of an empty riverbed. This would make more sense,
as then we’d understand more as to why the costumes are as they are. They are
all dressed very dirty, in old tattered clothing; this could also symbolize
that they don’t want to fight in their best clothes. In other music video’s of
different bands, they are shown wearing average costumes, nothing that those
people wouldn’t wear from day to day usually. This is what makes this band
unique as on their music video’s they make an effort to stand out from the
crowd.
Overall, I think that this is
a fairly pleasing video; it has some good elements and some that are very
contradictory of the lyrics. Having said that, this band does make a special
effort in making their video’s unique to them; they do this by different
costumes an overall a different vibe to other bands around now. They make their
video’s simple and easy to understand, and I think that this is sometimes what
makes them good, as they are easy and simple, and because it doesn’t take much
thinking to enjoy. Unlike other music videos of this day and age, where you
have to watch them a few times to understand the first minute of the video.
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