Album Advert Moodboard

 Album adverts feature in all magazines depending on which genre the magazine is would determine which music genre was featured in their magazine. For example, an advert for All Time Low wouldn’t appear in Heat magazine, as the audience for Heat wouldn’t match up with the All Time Low audience. People who read Heat magazine wouldn’t know who some of the bands that are featured in this mood board are, this could be because they both have the opposite audiences.     

Most of these posters are featured in and on the back of magazine; some of these would be on display in certain music venues also. Music venues are the hosts of a lot of concerts all around the world; The venue wouldn't take down posters if the opposite audience was going to be present. For example, they wouldn't take the Bury Tomorrow poster down, for the sake of Lady Gaga fans. Printed posters like these are forms of guerilla marketing. Where people try and make an impact to people by a physical poster, they try and get an audience to do what the poster is telling them; in this case it would be to buy a CD. This type of marketing is also used to try and make people see that there are more genres than one, in an attempt to broaden people's musical options. 

In the opposite spectrum, there is viral marketing where nothing is printed and it relies upon word of mouth to spread the word but a certain album. This is a much cheaper way of bringing attention to a product, although sometimes the stakeholder is not guaranteed the recognition. Viral marketing excels on social media websites especially Twitter as people follow each other on Twitter because of personal interest. If one-person talks about an album, everyone looks and get's interested. This is sometimes a more effective way, as with a poster you can easily get away from, whereas viral it’s much harder especially when people are talking about it constantly. 

  

This mood board does feature bands from the Rock music genre, these do appear in magazines such as Kerrang, Metal Hammer and Rocksound. Even though some of these posters are black, not all are a rock clique. People expect rock to be dark and dingy, but this isn’t the case in some of these examples. For example the You Me At Six poster has a range of vibrant colours. Not all the posters here are just rock, some are Hard Rock and some are Metalcore, it’s obvious which posters are of the Metalcore genr